Why should you trademark your brand?

If you are serious about your business, you have to trademark your brand! All successful brands are trademarked and you should trademark yours too!

What is a trademark?
A trademark is a recognizable insignia, phrase or symbol that denotes a specific product or service and legally differentiates it from all other products. A trademark serves to exclusively identify a product or service with a specific company and is a recognition of that company's ownership of the brand. Trademarked products are generally considered a form of property.

What is a brand name?A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands. For example - Apple, Ford, Nike, Coca-Cola - are brands!

Why should you trademark your brand?
If you do not trademark your brand, it basically means it doesn't belong to you, it means that it is open to everyone, everyone can use it, everyone can sell with your brand name. If you are selling something under your brand name that is not trademarked, after some time it will be stolen, or maybe someone will trademark your brand before you and all of your effort will be stolen from you!

How does trademark works?

• Trademark works only in the country where you register it - from border to border it is trademarked;
• You can trademark your brand not only in one country but also on the continent, like, EU or USA.
• The first person, who trademarked brand, owns the rights to use it;
• You need to trademark your brand every 10 years;
• You can also trademark your brand logo(you should);

Will you trademark your brand?

What is Revelant market?

In competition law(a law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies), a relevant market is a market in which a particular product or service is sold. It is the intersection of a relevant product market and a relevant geographic market. The European Commission(an institution of the European Union, responsible for proposing legislation, implementing decisions, upholding the EU treaties and managing the day-to-day business of the EU) defines a relevant market and its product and geographic components as follows.

There are relevant product market and relevant geographic market:

A relevant product market comprises all those products and services which are regarded as interchangeable or substitutable by the consumer by reason of the products' characteristics, their prices and their intended use;

A relevant geographic market comprises the area in which the firms concerned are involved in the supply of products or services and in which the conditions of competition are sufficiently homogeneous.

Companies should focus and follow both markets to be first in the market itself, grow and build the way to the success.