Intellectual property

What is Intellectual property?

It is a category of property that includes intangible creations of the human intellect. Intellectual property includes two types of rights: industrial property rights (trademarks, patents, designations of origin, industrial designs and designs) and copyrights.

Purpose of Intellectual property?

Main purpose is to promote the creation of many intellectual goods. Law gives people and businesses property rights to information and intellectual products - usually for a limited time. It provides an economic incentive for their creation, as it allows people to benefit from the information and intellectual property they generate. It is expected that these economic incentives will stimulate innovation and promote technological progress in countries, which depends on the level of protection granted to innovators.

Industrial property

Industrial property is one of two subgroups of intellectual property, it has various forms, including patents for inventions, industrial designs, trademarks, service marks, the layout of the integrated circuit, trade name and designation, Geographical indications and unfair competition models. In some cases, the aspects of intellectual creation, although present, are less clearly defined.

The question of existence. Online presence.

Do you do enough to represent your business in digital environment? Nowadays,isn’t enough with contact information, advertisement in magazine or easy available office.

Online presence is your online representation, where you exist and how you can be found on the web.

Company’s website is the first thing what you should to perform for your audience. It is a main place where customers can learn more about your company, services and can contact you.

However, online presence is not only about having website.

Logically that next step would be SEO. You should wish to take your website from zero to ranking on the front page of search engine.

Social media

It’s time to say “Houston, we have problem!” if you decided to use only one social media networking. Users aren’t so loyal to one social media platform and they visit more than 2. Don't let yourself to slip through customer' attention.

Blogging and Vlogging

Discover your writing and filming talents. Don’t forget about impact of influencers.

Forums

Participate on online forums associated with your niche. Over time, after sharing practical advice and contributing intelligently to conversations on these forums with larger audience than yours, you slowly build a wider reputation as a force to be reckoned with in your industry.

Branded emails

Think about design, topics and how often can you send emails. Don’t let to forget about you and your product.

These are just a few ways to increase your online presence.

Be patient because results don’t come in one day or even month. Perform online presence and all used tools will work like 1 mechanism.